Nicolas Lecroëre
Founder, QronoPlay
Nicolas Lecroëre is the founder of QronoPlay, a SaaS platform for QR-code marketing games. He founded SAS Jalimani in 2017 to develop his own B2B products, alongside a salaried position in the Normandy regional press (network engineer then developer). His expertise covers the mechanics of marketing games, HMAC-signed QR codes and GDPR/DSGVO/LOPDGDD compliance. QronoPlay was publicly launched in 2025 and expanded across Europe in 2026 with 8 native languages (FR/EN/DE/ES/IT/NL/PT/PL).
Areas of expertise
Engagement marketing & gamification
Designing marketing game mechanics (instant wins, prize wheels, 3D games) for retailers, restaurants and events.
Signed QR codes & European compliance
HMAC-SHA256 signed anti-fraud QR codes and multi-jurisdiction compliance (GDPR, DSGVO, LOPDGDD, Codice della Privacy).
Multi-tenant B2B SaaS
Multi-organization architecture, data isolation, native 5-locale internationalization, sovereign hosting in France.
Timeline
- 2017
Founded SAS Jalimani
Founded a B2B SaaS publisher dedicated to engagement-marketing tools.
- 2025
QronoPlay public launch
Public release of the QR-code marketing game platform, hosted entirely in France.
- 2026
European expansion
Native internationalization in 8 languages (FR/EN/DE/ES/IT/NL/PT/PL) to address pan-European markets.
Recent articles
Digital Scratch Card Maker: Build a Virtual Scratch Card in 15 Minutes
October 19, 2026
A practical UK guide to digital scratch cards: how the mechanic works, seven steps to launch one in 15 minutes, five prize structures that hold margin, and the Gambling Act 2005 and UK GDPR rules you must clear first.
QR Code Promotion Ideas for Small Businesses in the UK (2026 Guide)
October 12, 2026
Ten practical QR code promotion ideas for UK small businesses in 2026 — prize draws, scratch cards, spin-the-wheel, quizzes and more. GDPR-compliant, no coding needed, from EUR 19.90/month.
QR Code Games for Tourism: How UK Attractions and Tourist Boards Use Gamification
October 5, 2026
UK visitor attractions and tourist boards are using QR code games to engage visitors, grow reviews and capture consented leads. Here are five formats that work.