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QronoPlay
QronoPlay
Portrait of Nicolas Lecroëre, founder of QronoPlay

Nicolas Lecroëre

Founder, QronoPlay

Nicolas Lecroëre is the founder of QronoPlay, a SaaS platform for QR-code marketing games. He founded SAS Jalimani in 2017 to develop his own B2B products, alongside a salaried position in the Normandy regional press (network engineer then developer). His expertise covers the mechanics of marketing games, HMAC-signed QR codes and GDPR/DSGVO/LOPDGDD compliance. QronoPlay was publicly launched in 2025 and expanded across Europe in 2026 with 5 native languages (FR/EN/DE/ES/IT). Over 480 campaigns have been designed on the platform to date.

Areas of expertise

  • Engagement marketing & gamification

    Designing marketing game mechanics (instant wins, prize wheels, 3D games) for retailers, restaurants and events.

  • Signed QR codes & European compliance

    HMAC-SHA256 signed anti-fraud QR codes and multi-jurisdiction compliance (GDPR, DSGVO, LOPDGDD, Codice della Privacy).

  • Multi-tenant B2B SaaS

    Multi-organization architecture, data isolation, native 5-locale internationalization, sovereign hosting on OVH France.

Timeline

  1. 2017

    Founded SAS Jalimani

    Founded a B2B SaaS publisher dedicated to engagement-marketing tools.

  2. 2025

    QronoPlay public launch

    Public release of the QR-code marketing game platform, hosted entirely in France on OVH.

  3. 2026

    European expansion

    Native internationalization in 5 languages (FR/EN/DE/ES/IT) to address pan-European markets.

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