Nicolas Lecroëre
Founder, QronoPlay
Nicolas Lecroëre is the founder of QronoPlay, a SaaS platform for QR-code marketing games. He founded SAS Jalimani in 2017 to develop his own B2B products, alongside a salaried position in the Normandy regional press (network engineer then developer). His expertise covers the mechanics of marketing games, HMAC-signed QR codes and GDPR/DSGVO/LOPDGDD compliance. QronoPlay was publicly launched in 2025 and expanded across Europe in 2026 with 5 native languages (FR/EN/DE/ES/IT/NL/PT). Over 480 campaigns have been designed on the platform to date.
Areas of expertise
Engagement marketing & gamification
Designing marketing game mechanics (instant wins, prize wheels, 3D games) for retailers, restaurants and events.
Signed QR codes & European compliance
HMAC-SHA256 signed anti-fraud QR codes and multi-jurisdiction compliance (GDPR, DSGVO, LOPDGDD, Codice della Privacy).
Multi-tenant B2B SaaS
Multi-organization architecture, data isolation, native 5-locale internationalization, sovereign hosting on OVH France.
Timeline
- 2017
Founded SAS Jalimani
Founded a B2B SaaS publisher dedicated to engagement-marketing tools.
- 2025
QronoPlay public launch
Public release of the QR-code marketing game platform, hosted entirely in France on OVH.
- 2026
European expansion
Native internationalization in 7 languages (FR/EN/DE/ES/IT/NL/PT) to address pan-European markets.
Recent articles
QR Code Marketing for UK Restaurants: 5 Games to Increase Average Spend (2026 Guide)
July 27, 2026
Learn how QR code marketing for UK restaurants can increase average spend, capture GDPR-compliant leads, and build customer loyalty. 5 proven game formats for pubs, cafes, and fine dining.
Interactive Marketing Platform UK 2026: Buyer’s Guide & Top 5 Compared
July 20, 2026
Compare the top interactive marketing platforms for UK businesses in 2026. From QR code games to gamification, find the right platform to boost engagement and drive sales.
Gamification Marketing Examples: 8 QR Code Campaigns That Actually Worked
July 13, 2026
Real gamification marketing examples from UK and European businesses using QR code games: a winery builds loyalty with 40% opt-in, a venue captures 990 contacts in 25 days, and 6 more campaigns that delivered measurable results.