Prize-draw compliance
Legal framework compliant with French prize-draw law (art. L.322-2): auto-generated rules, opt-in, transparent draw. Ideal for free-entry games in the tasting room, with no bailiff deposit required.
Use case
QR code marketing for wineries and wine estates
Turn every tasting, every label and every wine fair into a loyalty opportunity. QR code marketing games live in 15 minutes, GDPR-compliant, translated into 5 European languages for your international tasting room.
Why QronoPlay for wine estates
Built for tasting rooms, wine fairs, wine tourism and wine clubs.
Data in France, GDPR-native
Hosted at OVH Roubaix and Strasbourg. Adapted double opt-in flow, on-demand export and erasure. Your wine-tourism contacts stay within the European Union.
Multilingual in 5 languages
Player interface, emails and rules translated into FR, EN, DE, ES and IT. Essential for a tasting room welcoming German, British, Italian and Spanish visitors.
No-code, 15-minute setup
Pick a format, upload your logo and prizes, generate the QR code. Zero technical integration: print it and place it on the tasting table.
Real-world winery use cases
Four proven scenarios to turn casual visitors into a qualified contact list.
01
QR code on the label → guided tasting + game
The customer scans your label at home or in the tasting room, follows the guided tasting (varietal video, tasting notes), then tries their luck to win a glass of a premium cuvée or a discount on their next bottle.
02
AOC wine-tourism trail
QR codes placed throughout your vineyard (Bordeaux, Burgundy, Languedoc): a varietal quiz at each station, an instant win for a private cellar tour. Generates 200 to 600 opt-in emails per season.
03
Wine fair loyalty activation
On your stand at the Salon de l'Agriculture, Vinexpo or the Salon des Vignerons Indépendants: a self-service wheel of fortune. Visitors play, leave their email and automatically receive your catalogue.
04
Wine club campaign
Energise your existing wine club with a monthly prize draw: a complimentary magnum for each validated referral. QronoPlay manages the rules, the audit trail and the random selection with a verifiable seed.
Three recommended mechanics
The QronoPlay formats that deliver the best return on a wine estate's marketing budget.
Wheel of fortune
Ideal in the tasting room: custom segments (free glass, premium tasting, cuvée bottle). Win probabilities tuned to your prize cost, built-in anti-fraud guardrails.
Instant win
The fastest format for a busy visitor: one click, one immediate result. Win probability adjustable (1 in 5, 1 in 50…), GDPR opt-in before or after the draw.
Oenology quiz
Three questions about your varietal, terroir or vintage. Qualifies the visitor (enthusiast vs connoisseur) while generating a shareable score on social media. Excellent educational brand content.
Frequently asked questions from wine producers
Is my prize draw compliant with French lottery law?
Yes. QronoPlay automatically generates rules compliant with French prize-draw law (art. L.322-2). For a free-entry game with no purchase required, notarial or bailiff deposit is not mandatory. For a game that requires a purchase, we provide a rules template to have reviewed by your legal adviser.
How long does it take to launch a game on my estate?
Around fifteen minutes: choose the format, upload your logo, configure prizes, generate the printable QR code. No technical skills required. You can launch your first activation the same afternoon you welcome your first visitors.
Where is the collected data hosted?
Everything is hosted in France at OVH (Roubaix and Strasbourg). Contacts collected through your games never leave the European Union. GDPR-compliant, built-in right to erasure, on-demand CSV export.
Can I embed the QR code directly on my bottle label?
Yes. Download the QR code as a high-resolution SVG or PNG, integrate it into your label artwork (Illustrator, InDesign) and your printer will include it during pre-press. The code remains valid for the entire campaign duration and can be updated at any time.
What ROI can I expect over a wine-tourism season?
On average, a wine estate using QronoPlay collects between 200 and 600 qualified opt-in emails per season from May to September, with an engagement rate of 35 to 55%. Cost per contact is between €0.05 and €0.15, compared to €2 to €5 on Facebook Ads.
Ready to bring your tasting room to life?
Free 14-day trial, no credit card required. Launch your first campaign before your next tasting session.