How does a prestige winery turn summer footfall into a lasting relationship? A prestige winery in Provence launched its summer game, an instant-win QR code game. At mid-campaign: 96 identified visitors, 78 prizes won and 40% marketing opt-in — with regulars coming back to play every week.
The context
A wine and olive estate facing the Mediterranean, with heavy but volatile summer traffic: visitors come, buy, and leave. The challenge wasn't volume but relationship quality: identify visitors, give them a reason to come back, and build an opt-in base to stay in touch after the summer.
The setup
- Instant-win game on QR codes, deployed at key points across the estate;
- Unlimited entries per day: the team chose to let visitors try their luck on every visit — the game becomes a ritual;
- Winners can replay: a QronoPlay option designed for venues with regulars — a loyal customer is never excluded from the game;
- Marketing opt-in kept separate from game consent, GDPR-compliant by design.
Early results (campaign in progress)
- 96 identified visitors in the first weeks;
- 78 prizes won and collected on site — a deliberately generous win rate, embraced as a hospitality tool;
- 40% marketing opt-in: 4 visitors out of 10 choose to stay in touch with the estate.
What to take away
For a premium venue, the game is not a raffle: it's a measurable gesture of hospitality. The high win rate creates smiles and returns; the opt-in turns a visit into a relationship. The “replayable winners + unlimited entries” configuration was born from this estate's needs — it's now available for every QronoPlay campaign.
Do you welcome visitors to an estate, a hotel, a venue? Try QronoPlay free for 14 days.