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Use case

QR code marketing for independent retailers and local shops

Turn your window QR code, shopping bag or receipt into a drive-to-store machine, replace your paper stamp card with a digital loyalty program, and launch your Christmas, Valentine's Day and seasonal campaigns in 15 minutes. 5 native languages for tourist shoppers, EU-hosted data, GDPR-native.

Why QronoPlay for independent retailers

Built for fashion boutiques, bookstores, florists, beauty shops, opticians, hair salons and organic grocery stores.

Drive-to-store — window QR, bag, receipt → play, win, come back

Stick a QR code on your window, slip it into the shopping bag or print it on the receipt: the customer scans from the street or at home, plays the wheel of fortune, wins a discount voucher and comes back to redeem it. Measurable return-to-store conversion rate in real time.

Loyalty without paper cards — digital stamps, points, stats

No more stamp card left in a wallet: the customer scans on every purchase, accumulates digital stamps and unlocks the 10th free coffee or 5th free book. Per-customer purchase frequency stats, exportable as CSV for your email campaigns.

Native in 5 languages — foreign tourists in your shopping district

Tourist shopping area? The German visitor plays in German, the Italian in Italian, the Spanish in Spanish. Player UI, prize emails and contest rules are human-translated, not Google-Translated. A strong differentiator versus your monolingual competitors.

EU hosting + GDPR-native — your customer data stays yours

Everything is hosted at OVH (Roubaix and Strasbourg). Your customers' data never leaves the European Union and is never sold or exploited by big tech. GDPR-compliant, built-in right to erasure, on-demand CSV export for your email tool.

Real-world independent retail scenarios

Four proven plays to turn every shop visit into a loyalty and footfall driver.

01

Window QR drive-to-store — wheel of fortune

Display your QR code in the window with an eye-catching visual ("Scan and try your luck!"). The passer-by plays from their smartphone before even stepping inside: -10% voucher, free product, VIP private-sale access. They push open the door to collect their prize. Window-to-till conversion rate measurable in real time.

02

Digital loyalty stamps — coffee, book, flower, treatment

QR code at the checkout or counter: the customer scans on each purchase and accumulates digital stamps. On the 10th coffee, the 5th book, the 3rd bouquet: automatic reward. No card to print, no loss for the customer, real-time stats on the dashboard.

03

Seasonal campaign — Christmas, Valentine's Day, Mother's Day

Launch a monthly campaign in 15 minutes: Christmas wheel of fortune (gift vouchers, free products), Valentine's Day draw (-20% on perfumery), Mother's Day scratch card (free flower on €50 spend). Prizes and probabilities adjust in real time against your stock and margin.

04

"1 purchase = 1 chance" program

For every purchase above a threshold amount (e.g. €30), the customer receives a QR code on their receipt or by SMS and plays an instant-win game. Gamified loyalty program with no app to download, compliant with UK Gambling Act 2005 free-draw rules and US sweepstakes law (auto-generated terms).

Three recommended mechanics

The QronoPlay formats that deliver the best ROI on an independent retailer's marketing budget.

Wheel of fortune

The drive-to-store staple: custom segments (10%/20% discount voucher, free product, VIP private-sale access, customer event invitation). Win probabilities tuned to your margin, anti-fraud guardrails included, native in 5 languages.

Digital loyalty stamps

10th free coffee, 5th book free, 3rd bouquet on the house: configure your accumulation rules in 5 minutes. No paper card to print, no card for the customer to lose, per-customer visit frequency stats available on the dashboard.

Seasonal draw — Christmas, Valentine's, Black Friday, sales

Monthly campaign launched in 15 minutes: themed wheel of fortune or instant win, prizes matched to your season (Christmas gift vouchers, Valentine's discount, sales clearance). Reusable campaign template from one season to the next with no reconfiguration needed.

Frequently asked questions from retailers

Is my in-store QR code promotion legal in the UK and US?

Yes. QronoPlay generates rules that comply with US sweepstakes law (no purchase necessary, free alternative method of entry) and qualify as a free draw under the UK Gambling Act 2005. For a "1 purchase = 1 chance" program with a purchase required, we also provide a customizable rule template to review with your legal counsel.

My shop is too small for this kind of tool, isn't it?

Not at all. QronoPlay is built for independents: start with the Starter plan at €9.90/month, create your first campaign in 15 minutes with no developer and no special hardware. A QR code printed on plain paper is all you need. Most of our retail customers have under 200 m² and fewer than 50 visitors a day.

How does it work without a tablet or any special hardware?

Your customer scans the QR code with their smartphone camera (iOS or Android, no app to download). The game opens directly in their browser. You access the dashboard from any computer or tablet. No specific hardware required — just an internet connection and a printed QR code.

Does it replace my paper stamp card?

Yes, that is one of the flagship use cases. Configure the number of stamps required (5, 8, 10…), the reward (free product, discount, experience) and the QR code to scan on each purchase. The customer accumulates stamps on their smartphone with no card to lose. You see per-customer visit stats in real time.

Where is my customer data hosted? Is it shared with third parties?

Everything is hosted in France at OVH (Roubaix and Strasbourg). Your customers' data (opt-in emails, participation history, loyalty stamps) never leaves the European Union, is never resold and is never exploited by big tech or third-party advertising partners. GDPR-compliant, built-in right to erasure, on-demand CSV export.

Ready to activate your shop?

Free 14-day trial, no credit card. Launch your first drive-to-store campaign before next weekend.