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Use case

QR Code Marketing for Festivals and Live Events

Engage your festival audience in their language, animate the gaps between acts, embed your sponsors in the wheel of fortune and collect GDPR opt-in leads. Deploy in 15 minutes, no on-site Wi-Fi needed, no app to download. Festival engagement QR that works even on saturated networks.

Why QronoPlay for festivals

Built for international music festivals, trade shows, comedy festivals and corporate events — the full live event spectrum.

5-language multilingual — native, not machine-translated

Hosting a multi-national crowd at Glastonbury, Download or a corporate away-day? British attendees play in English, German delegates play in German, Spanish guests respond to the quiz in Spanish. Every touchpoint — player interface, winner emails, game rules — is translated by native speakers. That's differentiator #1 versus Drimify, Adictiz or Qualifio which remain English-only or offer approximate translations.

No infrastructure required — no Wi-Fi, no app download

No reliable Wi-Fi on your festival site? No problem. The game runs on the attendee's own 4G/5G connection. Ultra-light design, optimised for congested networks at the end of a headliner set. The attendee scans the QR code on their ticket, plays, wins — done in under 30 seconds. Live event QR code game that works in a field with 50,000 people.

Sponsors embedded, data 100% yours

Add sponsor prizes directly to the wheel of fortune segments — merchandise, backstage passes, VIP upgrades, partner discount codes. All opt-in leads collected belong entirely to the organiser, segmentable by stage, stand or scan time. Perfect for post-event sponsor reporting. Compliant with the UK Gambling Act 2005 free-draw exemption.

France OVH hosting + GDPR-native

All data hosted at OVH (Roubaix and Strasbourg). Strict European compliance, no third-party trackers, built-in right to erasure. Attendee data never leaves the EU, exportable as CSV for your CRM or post-event email tool. UK organisations benefit from UK GDPR and the Data Protection Act 2018 alignment.

Real festival use cases

Four proven scenarios to turn every ticket into an engagement and loyalty asset.

01

QR code on the ticket → sponsored wheel of fortune

From the moment they enter, attendees scan the QR code printed on their ticket (paper or mobile). They play the wheel of fortune featuring prizes from your partners: next-edition free tickets, official merchandise, sponsor caps, discount vouchers, backstage access. Memorable first impression, opt-in email collected for your festival CRM database.

02

Between-acts engagement — entertaining the crowd

Between two sets (stage changeover, soundcheck), project the QR code on LED screens: the crowd scans and plays a music quiz about the line-up. Collective engagement, dead-time animation, segmentation of musical tastes per attendee (CRM qualification).

03

Food and bar activation — loyalty and cross-sell

QR code on tables or bar signage: the attendee scans, plays an instant-win game and receives a voucher for their next purchase (drink, burger, ice cream). Traffic redirected to your partner stands, measurable ROI in real time on average transaction value.

04

VIP sponsor programme — qualification and lead gen

In the VIP area reserved for sponsors: a QR code at the entrance to qualify visitors (CEO, marketing, procurement). A themed quiz with a premium prize, opt-in lead captured for the sponsor. You sell this mechanic as a premium option in your sponsorship package, compliant with the UK Gambling Act 2005 free-draw exemption.

Three recommended mechanics

The QronoPlay formats that deliver the best ROI for a festival budget.

Wheel of Fortune

The festival staple: customised segments with official merchandise, next-edition free tickets, backstage access, sponsor gifts (T-shirts, caps, partner vouchers). Adjustable win probabilities, built-in anti-fraud safeguards, native 5-language support. Perfect for Glastonbury-style, trade show or comedy festival activations.

Music and culture quiz

Three questions about the line-up, the festival's history or local culture. Educational engagement, attendee qualification by musical interest (rock, electronic, metal, indie), data usable for communications in future editions.

Advent calendar and pre-event instant win

In the weeks before the festival, a daily advent calendar or instant-win game drives ticket sales through teasing (prizes = free tickets, VIP upgrades, artist meet & greets). Pre-event buzz and warm leads before the doors open.

Frequently asked questions from organisers

Is my festival prize draw compliant with UK gambling law?

Yes. Free draws (no purchase necessary) are exempt from the UK Gambling Act 2005 under the free-draw exemption (Schedule 2, Part 1). QronoPlay automatically generates rules aligned with this exemption. For high-value prizes or sponsor programmes where a purchase is involved, we provide a template terms document to have reviewed by your legal counsel.

My site has no reliable Wi-Fi — will it still work?

Absolutely — that's the core use case. The game uses the attendee's own 4G/5G connection, not your venue Wi-Fi. Ultra-light payload (under 200 KB), optimised for saturated or rural networks. No app to download: scan + play + win in under 30 seconds even with a weak signal.

Can I integrate my sponsors into the game?

Yes, that's the heart of the model. You add partner prizes directly to the wheel of fortune segments (sponsor T-shirt, brand discount voucher, sponsor-funded VIP experience). Opt-in leads collected can be attributed to the relevant sponsor in the post-event report, which turns QronoPlay into a sales argument for your sponsorship package.

How many opt-in leads can I expect per event day?

Across the events we power, the scan + opt-in rate runs between 8% and 22% of daily attendance. For a 10,000-person daily attendance with well-placed mechanics (QR code on ticket + between-acts animation), you can reasonably target 800 to 2,200 opt-in leads per day. Detailed breakdowns by stage, stand and hourly slot are available in real time in the dashboard.

Where is my attendees' data stored?

Everything is hosted in France at OVH (Roubaix and Strasbourg). Contacts collected through your games never leave the EU. GDPR-compliant, built-in right to erasure, CSV export on demand for your CRM, email tool or sponsor database. No third-party trackers (Google Analytics, Meta Pixel) are embedded in the player experience.

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