How do you turn a venue's anniversary into a qualified-contact machine? For its 15th anniversary, Côté Manche deployed a QronoPlay instant-win game accessible by QR code. The result: 3,801 scans, 2,393 entries and 990 identified players in 25 days — with no development and no app to install.
The context
A seaside restaurant and social hub, a clientele mixing regulars and holidaymakers, and a symbolic milestone to celebrate: 15 years in business. The goal was twofold — create a festive moment on site and build a real contact base, something neither social media nor the till can deliver.
The setup
- An instant-win game: players scan, enter their email, and instantly find out whether they've won.
- Printed QR codes on tables, the counter and communication materials — QronoPlay's dynamic QR lets you repoint printed materials at any time, without reprinting.
- Everyday prizes offered by the venue, with daily quotas managed from the admin.
- Native anti-fraud: one winning entry per person, duplicate detection.
The results, in numbers
- 3,801 QR code scans in 25 days;
- 2,393 entries, i.e. 63% of scans converted into a play;
- 990 unique players identified by email;
- 58 winners who came to collect their prize on site — that many extra visits generated.
What to take away
The QR code on the table is an acquisition channel in its own right: here, one scan in 1.6 became an identified entry. The game doesn't replace in-store activation — it measures and extends it. And because winners collect their prize in person, every win becomes another visit.
Want the same setup for your venue? Create your first game in 15 minutes — 14-day free trial, no credit card required.